Um dia na mente
Um dia na mente
“Um dia na mente” was our final project for the Digital Design course at Universidade Anhembi Morumbi. We developed a miniseries about LGBTQIA+ experiences, starting with an episode about the community’s relationship with brands and consumption.
MY JOB ON THE TEAM:
I worked on the branding and research, edited the video, and helped organize the monograph. I also put together the final PDF, bringing the written content and visual materials into one document.
CONCEPT AND REFERENCES
The starting point was to look at how brands speak to the LGBTQIA+ community and how that shows up in everyday life. We gathered references from photography, design, and campaigns to help shape the project’s voice and visual direction.
VISUAL IDENTITY
For the identity, we mixed black-and-white photography with bright colors, torn-paper textures, and handwritten lettering. The idea was to give the project a direct, expressive feel, with enough flexibility to work across the website, the series, and its promotional materials.
WEBSITE AND USER JOURNEY
The website brought the different parts of the project together. We mapped out the user journey and developed wireframes to organize the content, then carried the visual identity into the interface through typography, colors, buttons, and other elements.
FILM AND PHOTOGRAPHY
For the first episode, we developed storyboards and explored photography, framing, and movement. These studies helped connect the visual identity with the film, carrying the same approach from the design materials into the audiovisual work.
CAMPAIGN AND APPLICATIONS
We also explored how the project could reach people beyond the first episode. The campaign extended the identity into social media posts, using the color palette, photography, and graphic elements to keep the different messages connected.
Final project for the Digital Design course at Universidade Anhembi Morumbi, 2021.
Created with Daniel Modesto, Gabriel Cebula, Luca Prado, Matheus Augusto, Matheus Freitas, Pedro Lima, and Rafael Rabello. Advised by Prof. Me. Augusto Gottsfritz.