branding
Building clear, cohesive visual identities that give brands a distinct voice and keep their communication consistent across different formats and platforms.
what I’ve used for that: 
About me — Henrique Fernandes
A little about me and my experience. I’ve worked across different industries, roles, and projects, picking up a bit of everything along the way.
who am i?
Hello, thank you for stopping by :)
My name is Henrique, Henri, Rique or whatever. I was born and raised in São Paulo and lived here my whole life. Today, I am an Art Director with 7 years of experience developing visual identities and narratives across branding, motion, print, and digital media.
I’ve worked with brands across pharmaceutical, healthcare, retail, and consumer goods, and nowadays I lead art direction for pharmaceutical campaigns at Swordfish Brazil.
I’m a bit shy when I first meet people, but I tend to fit well into teams. I’m also comfortable dealing with the unexpected problems that come with creative work, from making a low-res JPG work for a billboard to figuring out how to deliver when half the production files are missing. I like finding practical solutions and making things work.
One more thing: Even though most of my recent work leans toward a cleaner, more corporate style, I’ve always had a soft spot for grungy, textured, and grotesque design. You’ll probably catch a bit of that throughout this portfolio :)
experiences
- 2017–2021 · GraduatedAnhembi Morumbi UniversityDigital Design Bachelor’s degree
- 2017–presenthnrq.artFreelance designer
- 2019RDS InstoremidiaInternship
- 2020–2021UP ROI (The Big Boss)Junior Midia Designer
- 2021–2022Jellyframe StudioArt Director
- 2023–2024Francal FeirasGraphic Designer · Part time
- 2023–Currently employed hereSwordfish BrazilArt Director
skills
INTERFACES
Working in the pharma and healthcare industries quickly teaches you how important visual hierarchy is. Over the years, I’ve designed digital experiences ranging from interactive sales presentations (CLMs) and visual aids (VAs) to landing pages, articles, and personal apps and projects, always balancing clarity, usability, and visual impact.
what I’ve used for that: 
MOTION
Motion graphics and video editing for social media, presentations, institutional content, and digital campaigns. From storyboarding and conceptualization to editing, animation, and final delivery.
what I’ve used for that: 
ARTIFICAL INTELIGENCE
AI is changing the creative industry whether we like it or not, and I don’t want to be left behind. I use AI to speed up my workflow, explore ideas, push branding further, and work around the usual limits of time and resources.
For me, it’s another tool in the toolbox, and knowing how to use it is becoming part of being a good creative.
what I’ve used for that: 