Movidaria
Movidaria
As the pandemic changed the way brands and people connected, Movidaria needed to update its digital presence. The project focused on visually repositioning the brand for this new context, making its communication more dynamic and contemporary while preserving the identity it had already built. Together with Jellyframe Studio, we developed a visual language for social media and a film that brought this new direction to life.
MY JOB ON THE TEAM:
I worked on Movidaria’s digital communication, creating social media pieces and motion content. I helped translate the visual direction into different formats, exploring composition, graphic elements, typography, and movement while keeping the brand consistent across its digital presence.
The challenge was to expand Movidaria’s visual language without starting over. Black-and-white photography, bold typography, textured backgrounds, and geometric outlines gave the communication a strong, recognizable structure. These elements could be rearranged across posts and carousels, creating variety while keeping the identity connected.
Motion added another layer to this system. Animated typography, image transitions, and graphic compositions translated the new direction into a social media film, adapting the brand to a period when digital experiences played an increasingly central role.
The visual system was applied across social posts, carousels, and motion pieces. Each format offered a different way to communicate while sharing the same graphic vocabulary, helping Movidaria present a more contemporary and cohesive digital presence.
Project done in collaboration with the amazing team at Jellyframe Studio - jellyframe.com.br