FrontEdu
FrontEdu
FrontEdu is an educational platform created to help people develop practical skills for the professional world and entrepreneurship. Working alongside Movidaria, we developed the project from its early stages, creating its name, visual identity, and a flexible communication system applied across social media, educational materials, presentations, e-books, video and animation.
MY JOB ON THE TEAM:
I worked on different parts of FrontEdu’s digital presence, creating social media posts, reels, e-books, landing pages, presentations, and other branded materials. I also helped expand the visual identity across these different formats, making sure everything felt consistent while still working well for each type of content.
For the design, the idea was to keep things relaxed and approachable, using collages, people, urban elements, and a good sense of humor, without falling into the usual serious and rigid corporate look.
We developed and managed FrontEdu’s Instagram through posts, reels, stories, and videos. We also worked on Telegram, building a community connected with specialists through video content, and created landing pages and exclusive materials such as interactive PDFs, career maps, and examples of an ideal résumé.
As the main communication channel, Instagram became the most important platform for the project. The content was designed to attract a younger audience, mainly people between 18 and 24 who were still trying to find their place in the professional world.
We also created a podcast from the ground up, handling production, recording, and editing, as well as the logo, visual identity, and intro animation. Using a small studio with a casual bar-table setup, we invited specialists to discuss different situations around careers and the job market, helping the audience make more informed decisions about their own professional paths. It also gave the audience a more direct way to connect with the creators and the people behind FrontEdu.
Project done in collaboration with the amazing team at Jellyframe Studio - jellyframe.com.br